Something I've learned recently in business is no matter what product
or service you may be selling, people will have their own perception of
what it does and how it works.
I recently saw a girl try to work an iPod that has never owned one. It
was amazing to watch her try and figure out this seemingly alien piece
of technology. After chuckling to myself for a minute, I showed her how
the click wheel worked and she immediately understood. It took all but
10 seconds for her to grasp the concept, but she still needed to be
shown.
I'm trying to translate this experience to my work by not assuming
everyone should just 'get' our software. Of course I know how it works,
i've been exposed to it for over two years. I need to take that
expertise and translate it to each potential customer and help them
overcome the learning curve so they get the most value from our product.
This video is another great example of this concept...